For home bakers and cake shops
ShopSavvy AI answers every enquiry the moment it comes in, filters out the spam, and books real orders straight into your calendar — so you spend less time on your phone and more time baking.
Built by a baker who got tired of losing orders to Instagram DMs she didn't see until it was too late.
Sound familiar?
You've got flour on your hands and a wedding cake due Saturday, and somewhere in your phone there's an Instagram DM from three days ago asking about a birthday order. You meant to reply. You always mean to reply.
By the time you check Facebook, your website contact form, and the text someone sent about a christening cake, half your evening's gone and you still haven't started decorating.
Word of mouth got you this far — but it's not getting you enough orders most months, and chasing referrals isn't a strategy you can rely on to pay the bills.
And in between the genuine enquiries, there's always a handful of time-wasters you can't tell apart from real customers until twenty minutes in.
You're baking while a potential customer is messaging. By the time you reply, they've already booked someone else.
Instagram, Facebook, email, your website, text messages — keeping up with all of them is a part-time job on top of your actual job.
You spend real time replying to people who were never going to book, and you can't always tell the difference until it's too late.
You do incredible work, but if you're not posting consistently, you're invisible to the people two streets away who'd love to order from you.
The fix
ShopSavvy AI brings your Instagram, Facebook, website, and messages into one place, and responds to new enquiries automatically — in under 60 seconds, in your voice, not a generic chatbot script.
It's trained on how you actually talk to customers, so a reply about a three-tier wedding cake doesn't sound the same as a reply about a dozen cupcakes, because it isn't the same conversation.
This isn't about replacing you. It's about making sure no enquiry sits unanswered while you're elbow-deep in buttercream, so the orders that should be booked actually get booked.
Book your free discovery callThe process
You don't need to learn any new software or change how you run your business. I handle everything.
A short discovery call where I learn your process, your platforms, and what's been slipping through the cracks. No jargon.
I set everything up and train it on your actual past conversations, so it sounds like you — not a robot.
We run through real scenarios to make sure it's responding exactly the way you would, and catching the right enquiries.
I monitor everything in those first two weeks to fine-tune responses, so you're never troubleshooting alone.
What changes
Every enquiry gets a response in under 60 seconds, any time of day, so you're not racing the clock against the next baker they messaged.
No more scrolling through DMs after a full day of baking, wondering if you missed something important. Your system's on it.
Spam and time-wasters get filtered out automatically, so every conversation you do have is with someone genuinely interested.
Confirmed orders go straight into your existing calendar. No manual entry, no double-bookings, no forgotten orders.
A clear monthly report shows you enquiries received, response times, and bookings made — without drowning in data.
Your Google profile and social presence stay active and consistent, so more local customers discover you even when you're too busy to post.
Everything included
Every feature below is part of your standard setup. No hidden extras, no per-feature upsells for the core system.
Enquiries across Instagram, Facebook, your website, and messaging apps are answered within 60 seconds — trained on your real conversation style.
Automated filtering identifies and handles enquiries that aren't going anywhere, so you only deal with people genuinely ready to order.
Enquiries that don't book straight away get a gentle automatic follow-up, instead of disappearing into your inbox forever.
Confirmed orders sync straight into your existing Google Calendar — no manual entry, no separate app to learn.
Your Google Business Profile stays optimised and social posts stay consistent, so more people nearby discover you without you having to do a thing.
A clear, simple monthly report showing enquiries, response times, and bookings — so you always know what's working.
Coming soon: Custom design mockups, automated pricing for custom orders, invoicing and payment processing, and ingredient planning for upcoming orders. I'm building these now, and founding clients get early access as each goes live.
Why speed matters
Industry research on lead response time makes the case clearly. These are real figures from studies across small businesses.
of customers book with the first business that responds to them — not the best, not the cheapest. The first.
MIT Lead Response Management Studyis the average response time for small businesses. If you reply in under a minute, you're already ahead of almost everyone.
Harvard Business Reviewmore likely to lose a lead after just 5 minutes of delay. After an hour, the chance of converting drops by 90%.
Velocify / InsideSales ResearchI'm currently taking on founding clients, which means I don't have testimonials yet — just a clear picture of what we're building toward together.
I'm offering a free 30-day trial so we can build real results from your own business, not borrowed statistics.
Start your free trialFounder
The founder
I spent 15 years as an ERP consultant and applications support analyst, helping businesses untangle messy systems and make their operations actually work. I've seen what the right system does for a business — and what running without one costs.
Then I became a home baker, and found myself living the exact chaos I used to help other businesses solve. Instagram DMs, Facebook comments, texts, a paper notebook, and somewhere in the middle of it all, a sink full of dishes and a cake due tomorrow. I missed enquiries. I lost orders I didn't even know I'd lost until weeks later.
I knew there had to be a better way, because building better systems is literally what I spent half my career doing. So I built ShopSavvy AI — first for myself, then for other bakers facing the same thing.
I understand this niche because I'm in it, not because I studied it from the outside. And I'm not here to sell you complicated technology you'll never understand. I'm here to take one specific, painful problem off your plate, so you can spend more time doing the thing you actually love: baking.
Common questions
Ready to stop missing orders?
Every week you wait is another week of enquiries slipping through the cracks while you're too busy baking to notice. Let's fix that — without adding more tech stress to your plate.
Book a free, no-pressure discovery call. We'll talk about how you currently take orders, and I'll show you exactly what this could look like for your business.
No obligation, no sales pressure — just a conversation between two people who understand how exhausting running a one-person bakery actually is.